Photo: Jonathan Moore/Getty Images

Day: ‘It’s an Honor for Best Bully Sticks to Choose Me for NASCAR Debut’

By Seth Eggert, Staff Writer

When Alon Day makes his Monster Energy NASCAR Cup Series Oval debut at Richmond Raceway, he will be introducing Best Bully Sticks to the NASCAR world. The Federated Auto Parts 400 will be a home race for the Richmond, VA based company.

Best Bully Sticks is a high-quality dog chew and treat brand that was founded in 2008. As part of their first foray in NASCAR, the company chose Day, a dog lover, to be the driver of their No. 23 Toyota Camry for BK Racing.

“I think that’s a big honor for a sponsor to choose me to go into NASCAR for the first time with my debut on an Oval,” Day explained. “It’s pretty cool for them to debut sponsoring in NASCAR. I’m a dog lover, I’ve had dogs my whole life, and to have such a company to sponsor me, it’s such an honor. We’re both upcoming brands, and that’s a good combination. I’m very thankful and excited for the opportunity that they’ve given me.”

In recent months, the financial issues that have plagued BK Racing have been in the news. The team and its’ charter were sold at auction to Front Row Motorsports team owner Bob Jenkins. Although Jenkins is the owner of the team, it is still utilizing the underfunded equipment that BK Racing used. In 31 starts at Richmond, the team has just two finishes inside the Top-20, the most recent in 2012 with Landon Cassill. Earlier this season, the team finished 35th.

“I don’t know what we are capable of doing here,” Day admitted. “I’m not trying to think about results in terms of Top-25 or Top-30. I’m trying to think about having a clean race, staying out of trouble, not doing stupid mistakes, and learn as much as I can, making Best Bully Sticks proud, and bringing the car home in one piece. And I need to show NASCAR that I am capable of competing on bigger tracks.”

Best Bully Sticks is the second company that Day has introduced to the Monster Energy NASCAR Cup Series. In his Premier Series debut at Sonoma Raceway, the Ashdod, Israel native introduced Earthwater to the sport. Earthwater served as a sponsor for BK Racing for a total of 15 races, most recently at Sonoma with Gray Gaulding earlier this season.

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Seth Eggert has followed NASCAR his entire life. Seth is currently pursuing a writing career and is majoring in Communications and Journalism. He is an avid iRacer and video gamer. Seth also tutors students at Mitchell Community College in multiple subjects. He has an Associate's Degree in History.