By Seth Eggert, NASCAR Writer
In recent years, crowdfunding has become a business that many use, and one NASCAR driver that utilizes crowdfunding is Jordan Anderson. Anderson has used a combination of ‘Fueled by Fans’ and ‘Sponsor Jordan’ campaigns to fund his dream of competing in the NASCAR Camping World Truck Series.
Anderson’s journey through the 2017 NASCAR season was unlike any other. Early setbacks included failing to qualify for the season opener at Daytona International Speedway and a devastating crash the next race at Atlanta Motor Speedway. After crowdfunding the repairs of his only truck, Anderson returned to the track, using the same truck on short tracks, intermediate tracks, road courses, and superspeedways.
Anderson commented that the overall experience was very humbling,
“The ‘Fueled by Fans’ program was really humbling last year. We had that crash at Atlanta and the fans got us back on the racetrack. We did that deal at Texas, Phoenix and Miami. We got our best finish of the year, 13th at Phoenix, and that was huge for us. Finished the year 17th in points and we’re looking to build next year. Something even better, we have all of our partners returning next year, so we’ll keep our ‘Fueled by Fans’ deal going. The fans are what keep our program moving and rolling, so it’s cool to let them be a part of it all.”
The 2017 season marked the first time that Anderson competed in 20 Truck Series races in a single season. Although just shy of a full season, he earned a career-best 17th place finish in the final points standings. Anderson earned four top-15 finishes throughout the entire season. With a much smaller budget than most of the teams he competed with, Anderson found himself working out of parking lots, car dealerships, and any other race shop that would give him space along his journey from track to track.
“The coolest thing about that is the people you meet along the way,” Anderson reflected on his teams’ journey to date. “Whether you’re in Phoenix, St. Louis, Louisiana, we’ve stopped at race shops, dealerships, wherever it might be. The stories that we can tell, the way we’ve run our race program, it’s really a reflection of the way things used to be, what this sport was founded on. The opportunity to relive a little bit of that on our journey is very humbling.”
“We had a lot of late nights, perseverance, and a lot of faith,” Anderson continued. “We’ll hopefully add some trucks to our fleet, try to build things up and run better, but we’re old school racers, doing things the old school way, bringing a little bit of that flair back into the sport.”
With a mix of new school sources of funding, and an old school journey, Anderson looks to continue the fun into the 2018 NASCAR Camping World Truck Series season.