Ahead of this weekend’s Canadian Grand Prix, the vast majority of Formula One teams have come out against increasing tire dimensions to 18 inches. Current tire supplier Pirelli and Michelin who have recently expressed interest in F1 are both in favor of such a measure. The marketing behind their decision is simple, as road car tires have grown in diameter, having a more road relevant size will help tie in their motorsport activities with their consumer products. In putting marketing and profit measures ahead of sport, the tire manufacturers and
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