By Joey Barnes, Editor-in-Chief
McLaren have announced that Coca-Cola has signed on as a partner for the remainder of the 2018 Formula One campaign.
The iconic beverage company has a history in the sport, most notably with Lotus in 2012 with its Burn energy drink.
“Coca-Cola has a rich history of sponsorship and a record of innovative activations and we are honored the company has chosen to partner with McLaren to explore opportunities in Formula 1,” said Zak Brown, CEO of McLaren Racing.
“Formula 1 as a sport is changing, as are we as a team, and we’re looking forward to introducing Coca-Cola to the potential that our team and fantastic, global sport represents.”
Ricardo Fort, vice President, sports Partnerships, Coca-Cola, expressed his pleasure in the opportunity to work with the one of the most iconic organizations in F1 history.
“We are looking forward to this activation with McLaren, both our companies are innovators, and we are both looking to further connect with youth,” Fort said.
“This partnership will guide us to what our customers, markets and consumers are craving from this high octane passion.”