Photo: Luis Torres/Motorsports Tribune

Frog Fuel Set to Sponsor Williams Xfinity Series Effort at Bristol

By Luis Torres, Staff Writer

An underdog combination is ready to collaborate as Xfinity Series driver Josh Williams will have health and wellness company Frog Fuel as a primary sponsor for Monday’s Cheddar’s 300 at Bristol Motor Speedway.

Saturday’s announcement also confirmed that Williams will continue his patriotism theme on his No. 92 DGM Racing Chevrolet Camaro, giving a nod to the “black ops” with a camouflage trim on the sides of his dominant black scheme. During the last two races (Darlington and Charlotte), Williams had had Open for Business Again and Chasing Freedom onboard.

Williams, who sits 15th in points with a 10th at Fontana being his best finish, said its a privilege to have the tremendous sponsorships he’s had this season and couldn’t be happier having Frog Fuel for Bristol.

“These last few months have been times I don’t think any of us have seen or will see again in our lifetime, and to have the privilege to represent veteran-owned businesses over the last few weeks has been humbling, to say the least,” said Williams.

“Frog Fuel focuses on recovery and repair and I’m looking forward to using their product before and after our races and hope to help share their brand and its benefits not only with our fan base, but my fellow competitors and teams.”

Alexander Kunz, co-founder and CEO of Frog Fuel, described his company being like Williams as it pertained of being an underdog and chose to partner with him due to his hard work to get where he is in NASCAR.

“As a veteran owned business, we’ve always been impressed by NASCAR’s support for veterans, military members, and their families, so we’re excited to finally get involved with the organization,” said Kunz. “We chose to work with Josh Williams because we see a lot of ourselves and the story of our company in him. We’ve always had respect for underdogs like Josh, who put in the hard time and effort to achieve their dreams against the odds. He’s smart, hard-working, and dedicated to his craft, which completely aligns with our values at Frog Fuel.

“Like Josh, we also started as an underdog. We developed and launched our unique collagen protein when the market was overcrowded with thousands of competitors that had more resources and influence than we did.

“But, we confidently forged forward with just our savings and the support of a few friends who believed in us. It was hard work, but now our protein products are trusted by nearly 4,000 medical facilities and tens of thousands of customers around the world.

“We see Josh’s dedication and hard work paying off just like ours did, so we decided to jump in and help him get there.”

In addition of Frog Fuel, Williams will also have athletic apparel Verve Systems LLC as an associate sponsor.

It’s the second time Verve will be on Williams’ Camaro as it was his primary sponsor at Texas Motor Speedway last November where he finished 14th.

Tim Klund, CEO of Verve, played a role on bringing Williams and Frog Fuel together for Monday’s race, saying being on the rear decklid of Williams’ machine adds some importance towards society due to COVID-19 and the road to recovery of getting back in business.

“Our nation, now more than ever, needs to reopen and remain united. We are thrilled to be supporting Josh Williams and DGM Racing with an American sport in the form of NASCAR,” said Klund. “It fits our Verve customer beliefs about athletic performance and personal improvement. We know our fellow sponsor partners are in lock step with us about opening America back up for business and leading the economic recovery. Many of our businesses already collaborate, and bringing our sponsor resources together was a no brainer. The benefits are beyond belief.

“Josh is a fine young man and driver, he supports children wherever he goes, and is a terrific example of what America can produce. We are stoked to support him again.”

Williams will roll off 23rd out of the 37-car grid as live coverage of the 300-lap race begins at 7:00 pm EST on FS1. In five previous starts, a 19th during the spring race is his only top-20 result.

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From the Pacific Northwest, Luis is a University of Idaho graduate with a Bachelor's degree in Broadcasting and Digital Media and a four-time National Motorsports Press Association award winner in photography. Ever since watching the 2003 Daytona 500, being involved in auto racing is all he's ever dreamed of doing. Over the years, Luis has focused on writing, video and photography with ambitions of having his work recognized.