By Luis Torres, Staff Writer
NAPA Auto Parts announced on Tuesday that it will extend its sponsorship deal with Hendrick Motorsports driver Chase Elliott from 24 to 26 races this season and continue sponsoring the No. 9 Chevrolet through 2020.
NAPA will also be the exclusive primary sponsor for Elliott in the Daytona 500 each year and will be Elliott’s associate sponsor in all non-primary events.
“The relationship with NAPA has been a major part of my career starting in 2014,” Elliott said. “Their support has been huge for me, and I’m very thankful for what they’ve done for our whole team at Hendrick Motorsports. They’re a committed partner, and it’s been a pleasure meeting the people involved with their business all over the country. I’m proud to represent all of those folks and look forward to having them part of our No. 9 team for many more years.”
NAPA’s relationship with Elliott began in the Xfinity Series in 2014. In their first season together, Elliott won three races and captured the series championship as a rookie.
From there, NAPA expanded its sponsorship with Elliott in the Cup Series. Elliott drove five races in a fifth Hendrick car in 2015 before replacing the retired Jeff Gordon in the No. 24 Chevrolet the following season.
In 77 Cup starts, Elliott won three poles (including two straight Daytona 500 poles in 2016-17), 38 top-10s, made the playoffs in as many full-time seasons.
“NAPA made an incredible commitment early on in Chase’s career, and that has only grown over the years,” said Rick Hendrick, owner of Hendrick Motorsports. “They’re passionate about our sport, but the real key is that racing works for their employees, their customers and their overall business. The No. 9 team and all of us at Hendrick Motorsports are dedicated to NAPA’s success, and we look forward to working together and continuing to deliver in every aspect of our program.”
This will mark the Dawsonville, Georgia native’s first season driving the No. 9 in Cup, the same number he drove when NAPA jump aboard in his Xfinity Series championship season.
“NAPA is proud to expand our partnership with Hendrick Motorsports and Chase Elliott, which serves as a key component of our marketing efforts,” said Gaylord Spencer, senior vice president, marketing, for NAPA Auto Parts. “This relationship began with a storybook season in 2014 and has seen Chase grow into a top contender in the NASCAR Cup Series. The future looks bright, and we are excited to be a part of it for years to come.”
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