Photo: James Black/INDYCAR

Rich Energy to Partner Jordan King’s Indy 500 Bid

By Luis Torres, Staff Writer

British energy drink brand Rich Energy have expanded their product into the United States the best way possible, by announcing Monday morning that they’ve partnered up with British driver Jordan King ahead of his bid to make the 103rd Indianapolis 500 presented by Gainbridge next month.

Rich Energy’s involvement in the NTT IndyCar Series makes it the second major motorsports sanctioning body they’ve participated this year, as they’re also the main sponsor of the Haas F1 Team, driven by Romain Grosjean and Kevin Magnussen.

King, who will be driving a one-off Rahal Letterman Lanigan Racing entry, said he’s delighted to have a brand from his homeland being willing to help his Indy 500 effort.

“To be working with the Rich Energy team and I’m delighted to be welcoming them onboard as my lead personal sponsor,” said King. “To be working with a brand who share my ambitions for growth and success within a hugely competitive field is something I am hugely passionate about. I’m looking forward to working closely with the dynamic team at Rich Energy and to helping driving each other on to further success.”

Rich Energy’s CEO William Storey describes the 25-year-old as a driver who’s making a nice stride of climbing up the motorsports ladder after moving up from Formula 2 to IndyCar last season, running 11 races at Ed Carpenter Racing with an 11th at Toronto being his best result.

“We are very proud and excited to be teaming up with Jordan King ahead of his Indianapolis 500 debut later this month,” said Storey. “Jordan has already made a firm impression across the highest form of elite single-seater racing in the USA and, very much like ourselves, he has huge ambitions about what he has left to achieve across the United States.”

Available in over 30 countries world wide, Rich Energy are eyeing to increase their brand in the United States and believe that partnering with a fellow British driver will strengthen their brand’s notoriety with their distribution business being near Indianapolis.

King’s attempt of making his first Indy 500 remains his only scheduled race in IndyCar, but the 25-year old has kept himself busy this season. He made his F2 return at Bahrain March 30-31, finishing eighth in the sprint race. King also competed in the FIA World Endurance Championship last month at Sebring, competing in the 1000 Miles of Sebring for Jackie Chan DC Racing, and the entry won their LMP2 classs.

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From the Pacific Northwest, Luis is a University of Idaho graduate with a Bachelor's degree in Broadcasting and Digital Media. Ever since watching the 2003 Daytona 500, being involved in auto racing is all he's ever dreamed of doing. He's also covered Idaho Athletics and high school football as both a writer and videographer. Additionally, he spent 2017 writing several racing columns as an independent journalist. Luis does video and photography, and is a fan of Seattle sports, a music critic and a motivator who wants to impact people's lives.