Photo: Rahal Letterman Lanigan Racing

RLL Adds Luther Automotive Group to Flurry of Sponsorship Announcements

By Joey Barnes, Editor-in-Chief

Rahal Letterman Lanigan Racing has added yet another sponsor as Friday it was announced that Luther Automotive Group will be the primary sponsor of Graham Rahal at Iowa Speedway on July 8. The company, which is the largest new and used dealership group in the Midwest, will also be an associate sponsor for Rahal’s No. 15 RLL Honda for the full 2018 season.

“We are proud to be part of the Rahal Letterman Lanigan Racing family and do our part to support Graham and Takuma as well as Bobby, David and Mike,” said David Luther, President of Luther Automotive Group.

“We’re honored to be associated with such as wonderful organization and are looking forward to the start of the IndyCar Series season as well as the race at Iowa Speedway.”

Bobby Rahal, co-owner of RLL, added: “Luther Automotive Group is one of the top auto dealers and service providers in the Unites States with 38 dealerships.

“David Luther and the Luther Automotive team have built an incredible business and quality reputation throughout the Midwest and he and I have grown our mutual business respect for one another into a friendship. It’s great to have them on board and help them showcase their brand, especially to those in the Midwest, which has traditionally been a strong audience for Indy car racing.”

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Joey Barnes is the Founder and Editor-in-Chief of Motorsports Tribune. He has covered auto racing since 2013 that has spanned from Formula 1 to NASCAR, with coverage on IndyCar. Additionally, his work has appeared on Racer, IndyCar.com and Autoweek magazine. In 2017, he was recognized with an award in Spot News Writing by the National Motorsports Press Association.