busch beer Tag

By Reid Spencer, NASCAR Wire Service NASHVILLE, Tenn. – The structure is new, and the level of commitment is elevated, but the four companies announced Thursday as Premier Partners for the NASCAR Cup Series are hardly new to the sport. Busch Beer, Coca-Cola, GEICO and Xfinity already enjoy significant roles in NASCAR, but the presence of those four companies will expand as part of a paradigm shift in sponsorship structure in 2020. NASCAR’s premier division will be named the NASCAR Cup Series, with the four cornerstone brands announced Wednesday as PremierRead More

By David Morgan, NASCAR Editor After going without a sponsor for the pole award over the first four weeks of the season, NASCAR announced on Wednesday that the sanctioning body has reached a multi-year agreement with Anheuser-Busch to return as the sponsor for the fastest qualifier award for the first time since 2007. The company’s Busch brand will serve as the pole award sponsor, beginning this weekend at Auto Club Speedway, as well as taking over the “Official Beer of NASCAR” moniker. “We are continuing to evolve our presence inRead More

By Toby Christie, NASCAR Editor For one of 2016’s championship contenders — Kevin Harvick — the 2017 season is already taking shape. Harvick and Stewart-Haas Racing announced in February that they would be moving from Chevrolet to Ford for the ’17 season. After a press release from Anheuser Busch on Thursday, the sponsorship picture is looking full for the No. 4 team. Anheuser Busch’s Busch Beer brand will adorn Harvick’s car for a total of 16 events in 2017, which is an increase of four races from 2016. The BeerRead More