Sponsorship Announcements Tag

By Luis Torres, Staff Writer Hours after Kyle Larson was suspended by NASCAR, iRacing and Chip Ganassi Racing indefinitely, Chevrolet, Credit One Bank and McDonald’s have cut ties with the six-time NASCAR Cup Series winner. A spokesperson from Chevrolet joined the other three entities’ actions and will be prepared if any further action is required. “Chevrolet has suspended its relationship with Kyle Larson indefinitely, as we do not tolerate this behavior. We will continue to monitor the events surrounding Mr. Larson and are prepared to take additional action.” Along with Chevrolet,Read More

By Luis Torres, Staff Writer With the 61st running of the Daytona 500 being 65 days away, Richard Childress Racing announced Friday their season-long 50th Anniversary celebration by unveiling two golden cars, driven by defending winner Austin Dillon and rookie Daniel Hemric, that’ll compete in the “Great American Race” Feb. 17. Dillon will have a gold No. 3 Dow Chevrolet Camaro ZL1 and for the Advance Auto Parts Clash Feb. 10, he’ll also run a gold car, with Bass Pro Shops being his primary sponsor. Dillon’s Clash car resembles a throwbackRead More

By Luis Torres, Staff Writer Wendell Chavous will return at Premium Motorsports, driving the No. 49 Chevrolet Silverado in the NASCAR Camping World Truck Series this season, as announced by the team on Monday. But the news didn’t stop there, Chavous’ truck will have non-profit organization Sobriety Nation as his primary sponsor for all 23 races. “I’m excited about the upcoming season and looking forward to representing Sobriety Nation at every race,” Chavous said. “They help a lot of people with addiction and if someone makes the call for helpRead More

By Luis Torres, Staff Writer Premium Motorsports announced its primary sponsor for their No. 15 NASCAR Camping World Truck Series Chevrolet Wednesday. Cryptocurrency trading company Troptions Corporation will sponsor the truck for the first four races, beginning in the NextEra Energy Resources 250 at Daytona Feb. 16. Robby Lyons will be piloting the truck full-time and compete for NASCAR’s Sunoco Rookie of the Year honors. “I was super pumped to hear Troptions has come on board. Cryptocurrency seems to be taking the world by storm so to have it comeRead More

By Adam Tate, Associate Editor According to multiple sources, Formula One is on the verge of a major sponsorship deal with Dutch brewing giant Heineken. The details of which are set to be announced in a special Thursday press conference as part of the build up to next month’s Canadian Grand Prix. A leak to the Dutch media has all but confirmed the impending deal which is part of a massive push by the brand, which already has major sponsorship deals with titans such as the UEFA Football League and theRead More