By Brian Eberly, Contributing Writer
Greg Biffle hasn’t raced in NASCAR since the end of the 2016 season, but he’s putting his love for the outdoors to use as part of a new promotion with General Tire. The 48-year-old Vancouver, Wash. native will serve as a social media correspondent with Team GT and tackle adventures anywhere a General tire will take you, from the streets, to the trail, the lake and the desert.
An avid outdoorsman, Biffle is a natural fit to promote General Tire’s “Anywhere Is Possible” theme.
“We’re extremely excited to have Greg Biffle join Team GT,” said Travis Roffler, Director of Marketing for General Tire. “Greg’s voice will provide a change of pace in the channels. His perspective will be a great third-party approach and will allow us to earn new followers, increase our awareness, and of course, generate tons of content.”
Biffle earned 19 Monster Energy NASCAR Cup Series victories during his career, all with Roush Fenway Racing. Biffle made the jump to the Cup Series on a full-time basis in 2003 after winning the championship in the Truck Series in 2000 and the XFINITY Series in 2002.
Biffle ranks 18th on the list of all-time wins in the top three NASCAR Series with 55 (19 Cup, 20 XFINITY and 16 Truck) and joins Kevin Harvick and Kyle Busch as the only three drivers in history to win at least 10 races in each of the three series.
With General Tire, Biffle will participate in a series of events throughout the year which will be documented in real-time on the company’s social channels. Fans will be able to interact with Biffle by using #Biffle on Twitter, Instagram and Facebook.
Biffle will start his role in New Orleans, La., where he will cover the launch of the latest additions to the General Tire line, the G-MAX RS and the GRABBER A/TX. He will test the new products on a variety of vehicles and provide behind-the-scenes access.