By Luis Torres, Staff Writer
Ryan Blaney acquired a new primary sponsorship on Friday after Team Penske announced that BODYARMOR Sports Drink will bare its name in the No. 12 Ford Fusion for the annual Coke Zero 400 powered by Coca-Cola at Daytona International Speedway on July 7.
The partnership between BODYARMOR and Blaney began last season, but it’ll mark the first time the natural flavored hydrating drink will be on the track for a race weekend, beginning at Kansas Speedway on May 12 as Blaney’s associate sponsor. After Kansas, BODYARMOR will be Blaney’s associate for three more races.
“It’s great to build on the relationship with BODYARMOR and have them as part of the development of the No. 12 Ford team,” said Blaney. “BODYARMOR has partnered with some great athletes in many different sports and we look forward to adding to that legacy and increasing the presence of their brand through our team in NASCAR.”
BODYARMOR Sports Drink also launched its “BODYARMOR Heroes” program, where consumers can honor a military hero of their choosing. To participate in the contest, they must use the #BODYARMORHeroes hashtag with a photo and short description of their hero throughout social media.
The winner of the contest will not only attend the July race and meet Blaney, but the hero’s image and likeness will be featured on Blaney’s car.
“We are excited to have BODYARMOR join Team Penske and bring a new brand with a lot of energy and vision to our organization,” said car owner Roger Penske. “As we have grown our NASCAR Cup Series program to three full-time entries in 2018 we look forward to new opportunities with Ryan and new partners like BODYARMOR.”
Vice President of Marketing Michael Fedele said he’s thrilled of expanding its product with his partnership with Team Penske.
“BODYARMOR is thrilled to be partnering with Team Penske this year – and extremely proud to be launching the BODYARMOR heroes program which will honor our country’s real-life military heroes by working with them on our race activation,” said Fedele said. “BODYARMOR Sports Drink is a go-to option for anyone in need of superior hydration and we are excited to be hydrating Ryan and his team on and off the track again this year.”
Blaney joins the likes of James Harden, Mike Trout, Anthony Rizzo, Andrew Luck and Dustin Johnson as athletes representing the No. 3 sports drink in the United States.
After two races, Blaney sits second in the Monster Energy NASCAR Cup Series standings, six points behind his teammate Joey Logano.