Photo: Joe Skibinski/INDYCAR

Genesys to Back Hinchcliffe’s Month of May Efforts

By Luis Torres, Staff Writer

Funding of getting an NTT IndyCar Series ride is no longer a rigorous issue for James Hinchcliffe.

That’s because Genesys announced Thursday at their Genesys Kickoff in Orlando that they’ll support the popular Canadian racer during the Month of May, including the 104th Indianapolis 500 presented by Gainbridge May 24.

This monumental announcement couldn’t have come at a perfect time as Hinchcliffe remains a free agent after controversially being let go from Arrow McLaren SP three months ago.

Although Hinchcliffe’s chances of driving full-time in 2020 are doubtful and which the team he’ll wind up racing at Indy is yet to be determined, his facial expression certainly suggests he’s ready for the fight.

https://twitter.com/Genesys/status/1217925641691111430?s=19

“Hinchcliffe brings an incredible level of skill and charisma to IndyCar, not to mention his genuine empathy for other teams and drivers,” said Genesys CEO Tony Bates in a press release. “These very attributes are critical for organizations as they establish trust and loyalty with their most important asset: their customers. And, that’s what makes Hinchcliffe the perfect person to represent our company.

“We are thrilled to align ourselves with this talented driver and a sport that gives hundreds of thousands of people an experience like no other each and every May.”

The California based technological customer service company has a notable presence in the city of Indianapolis, which Bates added that having his company involved in INDYCAR will give them tremendous exposure.

“This sponsorship gives Genesys an opportunity to further immerse ourselves in this wonderful community that’s home to our largest employee base in the world,” Bates said. “Auto racing is a shining example of the amazing results that can be achieved when man and machine work together.”

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From the Pacific Northwest, Luis is a University of Idaho graduate with a Bachelor's degree in Broadcasting and Digital Media. Ever since watching the 2003 Daytona 500, being involved in auto racing is all he's ever dreamed of doing. He's also covered Idaho Athletics and high school football as both a writer and videographer. Additionally, he spent 2017 writing several racing columns as an independent journalist. Luis does video and photography, and is a fan of Seattle sports, a music critic and a motivator who wants to impact people's lives.