By Joey Barnes, Editor-in-Chief
The Haas Formula One team has confirmed that Rich Energy will become the official title sponsor beginning in 2019.
The multi-year deal will see the team become Rich Energy Haas F1 Team and will undergo a significant livery change that share the black and gold colors of the British energy drink company.
“Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 Team,” Haas team principal Guenther Steiner said.
“We welcome their commitment to us as an organization, and together we share an ambition to advance further in our respective fields. It’s going to be exciting for us as a team to be the focal point of Rich Energy’s marketing endeavors, as we go into both new and existing consumer markets around the world in Formula One. As we have seen already this season, our own continued push for performance has delivered on-track, and I have no doubt that the platform we provide for Rich Energy will translate into equally favorable dividends.”
While Rich Energy is available in over 30 countries around the world, the hope is this partnership with Haas will help launch a marketing campaign to further its global presence.
“We are delighted to become the official title partner of Haas F1 Team in Formula One,” Rich Energy CEO William Storey said.
“Our companies share a synergy in our work ethos, and our desire to bring something new to the table in an environment made up of established brands. We revel in competition, and through our distinctive collaboration, we’re looking to further prosper, delivering an exciting concept for the promotion of Rich Energy to the consumer along the way.
“Formula One is a premium product in its own right, and our partnership with Haas F1 Team ensures we have a prized asset on which to build our global marketing efforts.”