By Joey Barnes, Editor-in-Chief
Joe Gibbs Racing announced that it has finalized a multi-year extension with Mars, Inc. to remain as the primary sponsor on the No. 18 Toyota driven by Kyle Busch in the NASCAR Sprint Cup Series.
Several Mars brands, such as Snickers, Skittles, Double Mint, Pedigree and M&M will be featured on Busch’s Toyota. The combination of JGR and Mars have grabbed 29 wins, 142 top 10’s and 15 poles since the two began its relationship in 2008.
“Representing Mars, Inc’s family of brands on the No. 18 since 2008 has been an honor, and knowing they are committed to JGR for the next several seasons is awesome,” said Busch, who enters this weekend’s season finale with a shot at his first Sprint Cup championship. “Their support for me, my family and everyone at JGR has been incredible and this energizes me to work even harder for them and the team.”
JGR and Mars, Inc. renewed a deal in 2014, so the new announcement further strengthens an already solid relationship.
“In order to get to victory lane, you have to have the best team on and off the track,” said William Clements, vice president, sponsorships, Mars. “Our partnership with JGR and Kyle has routinely delivered for us at the track, as well as in-store and with millions of fans. We look forward to the opportunity to continue to build upon this amazing partnership.”
Details on the length of the contract were not released in the contract extension, only that it was a multi-year deal. There was also no confirmation on a contract extension for Busch, whose last deal was announced in 2013.
Image: Robert Laberge/NASCAR via Getty Images