After a week of teasers, the prize waiting for the eventual 2017 Monster Energy NASCAR Cup Series champion was unveiled on Thursday and the new trophy did not disappoint.
The new trophy, which is made of machined aluminum and replaces the flag trophy that was prevalent during the Sprint Cup years, stands 37 inches tall, weighs in at 68 pounds, features all 23 Cup Series tracks on it and has a cup that will hold roughly 600 ounces of liquid. A hand formed series seal sits below the cup and the Monster Energy claw logo is featured on its base.
Designed by Jostens, the trophy, officially called the Monster Energy NASCAR Cup, took more than 300 hours of craftsmanship to complete, and will be hoisted by the series champion when the checkered flag falls at Homestead in November.
“Our goal with the Monster Energy NASCAR Cup was to capture the full championship story that unfolds over the course of a season,” said Curt Bruns, vice president, motorsports division at Jostens. “We are honored to work with NASCAR to create this original piece of art that embodies what it takes to excel at the sport’s highest level.”