By David Morgan, NASCAR Editor
After a nine year run as the NASCAR Camping World Truck Series, the third-tier NASCAR series will have new branding in 2019, as Gander Outdoors will become the featured sponsor for the series, changing the name to the NASCAR Gander Outdoors Truck Series.
Taking over from Craftsman in 2009, Camping World has served as the series sponsor ever since, with the company re-upping with NASCAR for an additional seven years in 2014 to keep their sponsorship running through 2022.
With Gander Outdoors, formerly known as Gander Mountain, purchased by Marcus Lemonis in bankruptcy last year, the Camping World CEO felt the time was right to give his newest acquisition top billing in the Truck Series for the remainder of their deal with NASCAR.
“Nearly a decade ago, we felt strongly our entitlement sponsorship would dramatically increase Camping World’s customer base and it’s delivered,” said Lemonis. “We expect the passionate fans of NASCAR will embrace Gander Outdoors the same way they supported Camping World and we couldn’t be more excited about the future of the series.”
In addition to the new entitlement sponsorship, Camping World partner brands Overton’s and The House Outdoor Gear will receive official NASCAR status. Gander Outdoors will also sponsor the Truck Series/Cup Series weekend at Pocono Raceway in July with the running of the Gander Outdoors 150 and Gander Outdoors 400.
“Gander Outdoors’ customer base has an affinity to the outdoor lifestyle and will transition seamlessly as the title sponsor of our national series in 2019,” said Steve Phelps, NASCAR Chief Operating Officer. “The NASCAR Camping World Truck Series has a consistent and dedicated fan base that will embrace the Gander Outdoors brand. This expanded agreement demonstrates our partners’ confidence in the on-track product and the power of our brand loyal fan base.”