Photo: Stephen A. Arce/ASP, Inc.

Oscar Mayer Extends Partnership with Roush Fenway Racing

By Luis Torres, Staff Writer

After being a one-off sponsorship at Darlington Raceway with Matt Kenseth last Labor Day Weekend, Oscar Mayer have extended its partnership with Roush Fenway Racing, becoming a primary sponsor for Ryan Newman’s No. 6 Ford Mustang.

Their new partnership will begin in the 61st Daytona 500 Feb. 17, a race that Newman was triumphant in 2008. Jack Roush has two wins in the “Great American Race” (2008 and 2012) that came at the hands of Kenseth.

In addition to Daytona, they’ll be on the car for multiple races, but for the time being, they’ve only announced ISM Raceway on March 10 as their next race.

However, the product will be an associate partner for the entire season and each race that its sponsoring, it’ll promote their variety of quality products such as bacon, hot dogs and cold cuts.

Oscar Mayer’s Associate Director Matt Riezman said its their intention to support the sport and race team all season long as they’ve previously sponsored multiple Roush drivers in the early 2000s with Kenseth and Kurt Busch.

“We’re honored to be a season-long sponsor of driver Ryan Newman and Roush Fenway Racing,” said Riezman. “We have big plans to support the sport and the No. 6 Oscar Mayer Ford Mustang this year and can’t wait to share our love for tasty Oscar Mayer bacon, cold cuts and hot dogs with NASCAR fans.”

Newman said having Oscar Mayer onboard beginning at Daytona can’t get any better than that as it’s also Newman’s first race in his new ride after spending the last four seasons at Richard Childress Racing, and will be piloting a Ford for the first time since his rookie season in 2002.

“The Daytona 500 is obviously one of the biggest and most iconic races in the world,” said Ryan Newman, driver of the No. 6 Oscar Mayer Ford Mustang and the 2008 winner of the Daytona 500. “And I can’t think of a better way to kick off the season and our partnership with Oscar Mayer; one of the most beloved brands in the world.”

The 17-year Daytona 500 veteran added that he’s eyeing on scoring another Daytona 500 victory to his resume, as Ford has been the class of the field at the restrictor plate tracks, winning 13 out of the last 20 races.

“A win in the Daytona 500 means so much in our sport,” added Newman. “I’m fortunate to have one Daytona 500 win under my belt and make no mistake, the goal is to put this No. 6 Oscar Mayer Ford in victory lane at Daytona next month.”

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From the Pacific Northwest, Luis is a University of Idaho graduate with a Bachelor's degree in Broadcasting and Digital Media. Ever since watching the 2003 Daytona 500, being involved in auto racing is all he's ever dreamed of doing. Over the years, Luis has focused on writing, video and photography ranging from Idaho athletics to auto racing with ambitions of having his work recognized.