By Adam Tate, Associate Editor In a special press conference held today from Circuit Gilles Villeneuve in Montreal, Dutch brewery Heineken finally unveiled its new and much speculated sponsorship deal with Formula One. The deal runs through 2020 but has an option to extend through 2023 and is reportedly worth up to $250 million. A major tenet of the deal will see Heineken serve as the title sponsor for three races per season from 2017 on, they will also be the title sponsor for this September’s Italian Grand Prix as well.
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