Heineken Tag

Lewis Hamilton took his fifth career Canadian Grand Prix win to close the gap to championship-leading Mercedes team-mate Nico Rosberg to just nine points as the German finished fifth. Ferrari’s Sebastian Vettel managed to take the lead at the start but could not make a two-stop strategy work and he finished second ahead of a hard-charging Valtteri Bottas who scored Williams’ first podium finish of the season. Hamilton began the race from pole position but when the lights went out he bogged down slightly, as did fellow front-row starter Rosberg,Read More

By Steve Aibel, Senior F1 Writer The meat of the Formula 1 schedule is here. Over the next eight weeks, F1 will race six times, primarily through Europe. This is the heart of the Formula 1 season as the paddock visits classic tracks including Silverstone, the Hungaroring, and Hockenheim. They will also visit the Red Bull Ring in Austria as well as the new street based circuit in Baku, Azerbaijan. This middle section of the season starts in Canada and will be the critical time in setting up the players who willRead More

By Adam Tate, Associate Editor In a special press conference held today from Circuit Gilles Villeneuve in Montreal, Dutch brewery Heineken finally unveiled its new and much speculated sponsorship deal with Formula One. The deal runs through 2020 but has an option to extend through 2023 and is reportedly worth up to $250 million. A major tenet of the deal will see Heineken serve as the title sponsor for three races per season from 2017 on, they will also be the title sponsor for this September’s Italian Grand Prix as well.Read More

By Adam Tate, Associate Editor According to multiple sources, Formula One is on the verge of a major sponsorship deal with Dutch brewing giant Heineken. The details of which are set to be announced in a special Thursday press conference as part of the build up to next month’s Canadian Grand Prix. A leak to the Dutch media has all but confirmed the impending deal which is part of a massive push by the brand, which already has major sponsorship deals with titans such as the UEFA Football League and theRead More