Konica Minolta Tag

By IMSA Wire Service DAYTONA BEACH, Fla. — A popular marketing concept that has been successful in motorsports, particularly in the last decade or two, is “Business to Business,” or B2B, as it has become known in shorthand. In motorsports applications, B2B is when one participating company gets to know and do business with another company or entity in the paddock. Correctly accomplished, both businesses prosper, which leads to continued – and ideally expanded – support for what is happening out on the racetrack. For Konica Minolta – which hasRead More