Title Sponsorship Tag

By Reid Spencer, NASCAR Wire Service NASHVILLE, Tenn. – The structure is new, and the level of commitment is elevated, but the four companies announced Thursday as Premier Partners for the NASCAR Cup Series are hardly new to the sport. Busch Beer, Coca-Cola, GEICO and Xfinity already enjoy significant roles in NASCAR, but the presence of those four companies will expand as part of a paradigm shift in sponsorship structure in 2020. NASCAR’s premier division will be named the NASCAR Cup Series, with the four cornerstone brands announced Wednesday as PremierRead More

By Luis Torres, Staff Writer It’s the dawn of a new era for the prestigious street circuit in Southern California as the Grand Prix Association of Long Beach announced Tuesday that Acura will become the new multi-year title sponsor for the Grand Prix of Long Beach this year, replacing Toyota, who ended their 44-year relationship last August. Acura has been heavily involved in the world of motorsports, including their return to North American sports car racing as Team Penske’s DPi and Meyer Shank Racing’s GTD run the Japanese luxury brand inRead More