Photo: Chris Owens/ASP, Inc.

Talladega Becomes Latest Track to Undergo Multi-Million Dollar Renovation

By David Morgan, NASCAR Editor

Just like their fellow International Speedway Corporation tracks before them, Talladega Superspeedway will be undergoing a multi-million dollar infield renovation project in an effort to improve the fan experience at the popular 2.66-mile track in central Alabama.

On Thursday, ISC and Talladega officials announced the $50 million project that when completed will see the track’s infield completely transformed to be a much more fan friendly environment.

The project will include the construction of new garages for the Monster Energy NASCAR Cup Series that will be housed in a new 35,000 square foot Open Air Club to allow fans up close access to view the teams, cars, and inspection processes in action.

The new fan zone will also have a 41-foot video board, a 740 square foot bar, social and engagement areas, restrooms, concession stands and more. A new Gatorade Victory Lane will be constructed to give those in the infield and grandstands a better view at the winner and to top it all off, there will be WiFi access throughout the new infield project.

A new infield tunnel will be built in Turn 3, along with upgrades to premium RV camping spaces, a new race control booth, and a modernized media center.

The current Cup Series garage area will be used for NASCAR Xfinity Series and NASCAR Gander Outdoors Truck Series teams when they join in on their companion weekends.

“Since 1969, no other track in NASCAR has lived its brand better than Talladega Superspeedway. Big, bold and one-of-a-kind best describe this legendary facility and the larger-than-life visionary who created it, my grandfather Bill France Sr.,” said ISC Chief Executive Officer Lesa France Kennedy. “Today’s announcement, Transformation – The Talladega Superspeedway Infield Project, is a world-class extension of his vision offering many new amenities and conveniences. It’s a great day for the track, ISC and the state of Alabama. This is a special place to our family and so many race fans all over the world, and its future is incredibly bright.”

The project continues the upgrades at ISC tracks, like Daytona, Phoenix, and Richmond, which have all undergone or are in the process of undergoing infield renovations of their own. In total, ISC has dumped north of $700 million into these projects in an effort to bolster attendance and the fan experience at their tracks.

The Daytona Rising project has been a massive success since its unveiling in 2016 and the Talladega project looks to follow down the same path, giving fans all the more reason to pay a visit and see a race at the track that produces three and four-wide racing at 200 mph with the drivers inches from each other.

The project is expected to begin following the fall race weekend this year and will be completed prior to next year’s fall race weekend, coinciding with the track’s 50th anniversary.

“We have had nearly 50 years of incredible history in motorsports and have been a tourist destination for so many,” said Grant Lynch, Chairman of Talladega Superspeedway. “The investment that we are making shows a commitment today, tomorrow and beyond. Fans, both current and future, have a lot to look forward to in the next 50 years. There’s only one Talladega.”

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David Morgan is the Associate Editor for Motorsports Tribune. A 2008 graduate from the University of Mississippi, David has followed NASCAR since the early 90’s and became hooked at an early age after attending his first race at Talladega Superspeedway in 1993. He has traveled across the country since 2012 to cover some of the most prestigious events both IndyCar and NASCAR have to offer, with an aim to only expand on that in the near future.