Photo: Toyota Racing

Toyota Reveals New Look to 2017 NASCAR Season

By Joey Barnes, Editor-in-Chief

Monster Energy NASCAR Cup Series teams that fly under the Toyota umbrella will have a new look once the season kicks off at Daytona International Speedway next month.

The manufacturer revealed its 2018 Camry at the North American International Auto Show in Detroit and announced the race version will begin use for the 2017 season.

“The 2018 Toyota Camry NASCAR race car has been years in the making, and to unveil it simultaneously with our new production Camry is a milestone moment for our organization,” said Ed Laukes, Vice President of Integrated Marketing Operations for Toyota Motor Sales (TMS), U.S.A.

“The collaboration between Calty Design Group and TRD has produced a NASCAR Camry that showcases aggressive styling that is sure to turn heads on the race track and among our fans in Toyota showrooms across the country. Reimagining both the Camry race car and its production counterpart has been a tremendous undertaking and our goal has been to maintain parallel design characteristics so our fans can enjoy driving a Camry that closely resembles the one their favorite NASCAR driver races each weekend.”

Debuting in 2007, Toyota enjoyed its most successful season in NASCAR top series in 2016 – capturing the manufacturer’s championship after winning 16 of 36 races, which included the Daytona 500. In addition to its success in 2016, the manufacturer also has 95 wins and one driver’s title (2015 with Kyle Busch) in NASCAR’s premier division.

Photo: Toyota Racing

Photo: Toyota Racing

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Joey Barnes is the Founder and Editor-in-Chief of Motorsports Tribune. He has covered auto racing since 2013 that has spanned from Formula 1 to NASCAR, with coverage on IndyCar. Additionally, his work has appeared on Racer, IndyCar.com and Autoweek magazine. In 2017, he was recognized with an award in Spot News Writing by the National Motorsports Press Association.

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