By Seth Eggert, NASCAR Writer
One piece of the 2018 sponsorship puzzle has fallen into place for Richard Petty Motorsports (RPM) as Grunt Style has signed on for a multi-year deal with the team. After a possible deal with current sponsor, Smithfield Foods, fell apart, RPM was left without a sponsor, and in turn, without a driver for the 2018 Monster Energy NASCAR Cup Series season.
Grunt Style will make its’ debut on RPM’s legendary No. 43 this weekend at Chicagoland Speedway. It will return to the team Veteran’s Day weekend at Phoenix Raceway.
Less than a week after the implosion of the deal with Smithfield, patriotic apparel company Grunt Style has inked a multi-year deal with RPM to be an associate sponsor. Grunt Style has been a primary sponsor of NASCAR Xfinity Series and Camping World Truck Series driver Spencer Boyd.
Mike Birt, Grunt Style’s CMO, was excited for the opportunity to sponsor RPM,
“We’re excited to expand our motorsports platform with this relationship with Richard Petty Motorsports. Richard Petty and his team are a great fit for our brand with their support of military and country, making this a natural fit. We’re thrilled to see our logo on the #43 car this weekend.”
RPM in its’ current form has earned five wins since 2009. The team has also accumulated 42 top-fives, 125 top-10s, and nine pole positions. RPM has fielded cars for 12 different drivers since 2009 with Almirola having the longest tenure.
NASCAR Hall of Famer and team co-owner Richard Petty was thrilled to join forces with Grunt Style,
“I’m thrilled to join forces with Grunt Style. We meet with a lot of military members at each and every race. It will be great to have a partner that will channel their love for our country into what they wear. We can’t wait to have them at the track with us this weekend.”
Petty has previously stated that the team will compete in 2018, but has yet to name primary sponsors. Although a driver has yet to be named, it is expected that Darrell ‘Bubba’ Wallace, Jr., who subbed for Almirola in four races earlier this season, will be named as driver for the iconic No. 43.
This story will be updated as more details are announced.