McLaren loses TAG Heuer, sponsor to join Red Bull Racing for 2016 F1 season

By Joey Barnes, Editor-in-Chief

TAG Heuer, the Swiss watch maker, will end its 30-year relationship with McLaren at the end of this season and will join rival Red Bull Racing in 2016.

The brand has had a history with McLaren since 1985, with former TAG Heuer CEO Mansour Ojjeh having been involved two years prior.

“Yes, we just signed with Red Bull Racing in F1 for next season,” current TAG Heuer CEO Jean-Claude Biver told Swiss magazine L’Hebdo, when asked about reports that it would depart from McLaren for Red Bull.

“It is a young, dynamic, go-getter, perfectly consistent with the TAG Hearer strategy,” Biver continued.

TAG Heuer is just one of many in the latest of sponsorship hits to the McLaren squad.

The team has been without a primary sponsor since the end of 2013, when Vodafone left. McLaren has also seen Hugo Boss, which it shared a 33-year tenure with, depart recently.

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Joey Barnes is the Founder and Editor-in-Chief of Motorsports Tribune. He has covered auto racing since 2013 that has spanned from Formula 1 to NASCAR, with coverage on IndyCar. Additionally, his work has appeared on Racer, IndyCar.com and Autoweek magazine. In 2017, he was recognized with an award in Spot News Writing by the National Motorsports Press Association.

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