Coca Cola Tag

By Reid Spencer, NASCAR Wire Service NASHVILLE, Tenn. – The structure is new, and the level of commitment is elevated, but the four companies announced Thursday as Premier Partners for the NASCAR Cup Series are hardly new to the sport. Busch Beer, Coca-Cola, GEICO and Xfinity already enjoy significant roles in NASCAR, but the presence of those four companies will expand as part of a paradigm shift in sponsorship structure in 2020. NASCAR’s premier division will be named the NASCAR Cup Series, with the four cornerstone brands announced Wednesday as PremierRead More

By Joey Barnes, Editor-in-Chief McLaren have announced that Coca-Cola has signed on as a partner for the remainder of the 2018 Formula One campaign. The iconic beverage company has a history in the sport, most notably with Lotus in 2012 with its Burn energy drink. “Coca-Cola has a rich history of sponsorship and a record of innovative activations and we are honored the company has chosen to partner with McLaren to explore opportunities in Formula 1,” said Zak Brown, CEO of McLaren Racing. “Formula 1 as a sport is changing,Read More